Since the year 2000, Bernhard Bauhofer has been pioneering the Corporate Reputation Management discipline in Switzerland and Europe. Within the Reputation Management Business Model all relevant factors such as Innovation, Human Resources,Communications, Corporate Governance und CEO are concertedly deployed. The client roster of Sparring Partners encompasses leading companies in the financial, retail and IT industry throughout Europe
Developing the holistic Reputation Management Approach follows his vision to overcome the limitations of the traditional Marketing instruments which he learned to manage during the decade of his international Marketing and Advertising Career in Europe, Latin America and USA. For one he supported the integration of all marketing and communication activities throughout all Lines of Businesses as Head of regional Business Development and Senior Vice President of Young & Rubicam Inc. Latin America.
Bernhard Bauhofer graduated from Ludwig Maximilian University in Munich with a Diploma in Sociology and specialisations in statistics, empirical social research, economics and business. In 2000 he completed the “MBA Highlights” program of Columbia Business School Executive Education in New York.
„At the turn of the millennium Bauhofer realised the significance of Reputation for the European Economic region. In 2004 he describes in his book „Reputation Management. Credibility in the competition of the 21 century“ his methodology tailor-made for European markets. He puts the focus on the change of paradigm from the Shareholder Value-Model to the Stakeholder oriented Management. Based on this fundamental condition he developed his holistic approach to Reputation Management“
“If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer” (Maryam Nemazee Bloomberg TV-Presenter)